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E-commerce is truly incredible. Through the power of the Internet, we can order any new product we need. Want a new refrigerator? You can buy that online. Want trendy clothes? Order them online and have them delivered in a couple of days (with free refunds and returns). The possibilities are endless.
But what many consumers don’t think about – and what e-commerce operators will know all too well – is how the complex financial system enables these transactions just as much as the platforms providing listings.
E-commerce thrives on cross-border transactions, connecting buyers and sellers across continents. While this acts as the backbone of global e-commerce trade, it also brings its share of challenges, particularly when it comes to managing payments.
One thing is clear: payment solutions must be seamless, efficient, and cost-effective. Enter fintechs and how, with modern technology, international collections for e-commerce businesses can be as easy as a local payment.
Let’s break down the challenges businesses face, how international collections work, and what technologies fintechs use to transform the e-commerce payment process.
The E-Commerce Boom: A Global Phenomenon
E-commerce is no longer confined to local markets. A small boutique in Paris can sell handcrafted jewelry to a customer in Sydney, while a tech startup in Tokyo can ship its latest gadgets to New Jersey. Globalism has redefined the shopping experience and opened doors for businesses of all sizes.
But with this expanded reach comes complexity, particularly for cross-border payments. E-commerce businesses face hurdles when handling international transactions. Everything from foreign exchange costs to payment delays impacting customer experiences impacts a business.
Processing payments in different currencies often incur significant fees.
This either eats into sellers' profit margins or adds a premium to their online products. Without having a foreign bank account onshore in the region where the buyer is based, exchanging currencies is inevitable for the transaction to be successful.
Either the business absorbs this cost and leaves its profit margin behind, or the customer pays more for its product. Both scenarios are unfavorable for the business.
In the former, the seller doesn’t make as much money as they’d like, and their profit yield is impacted. In the latter, the customer might see the final price as too high and find a local alternative, leaving the business without a sale. Stuck in a catch-22 situation, the e-commerce business has a difficult decision to make.
If the business decides it’s worth making the sale - albeit with a lower profit - it can face lengthy payment processing times, delaying cash flow from hitting the business. Not to mention, there’s always a risk that the payment may be lost in the traditional correspondent banking system.
Let’s say the business establishes a local bank account for the regions it wants to sell in.
This may help with payment times and exchange rate costs. However, navigating the maze of global tax laws, anti-money laundering regulations, and other legal requirements is daunting. And setting up a network of local bank accounts, given the nature of global e-commerce, is incredibly time-consuming. In the past, we’ve gone into detail about opening foreign bank accounts and the existing modern alternatives.
One thing is clear: offering customers a seamless checkout process, regardless of location, is crucial to making sales and retaining future business, and smarter, more efficient payment solutions are required to fulfill that.
Understanding International Collections
Before diving into the fintechs role, let’s clarify how international collections work.
Simply put, international collections refers to receiving customer payments from different countries. For e-commerce sellers, this means ensuring that:
- Customers can pay in their local currency.
- Payments are processed quickly and securely.
- Fees are minimized to preserve profits.
Traditional banking systems aren’t built for this level of agility. They often rely on intermediary banks, leading to high fees and delays. Plus, reconciling multiple currencies and payment methods can create operational headaches.
This is why many e-commerce platforms and businesses turn to fintech solutions, including Virtual Accounts.
What Are Virtual Accounts?
Imagine having local bank accounts in multiple countries without the hassle of setting up physical branches. That’s the essence of virtual accounts. They allow e-commerce businesses to collect payments in a customer’s local currency as if they were a domestic business.
Businesses receive a unique virtual account in the country of their choice. Customers can pay into this account in their local currency, just like a local transaction.
Virtual account providers convert the payment into the business's preferred currency with preferential exchange rates, eliminating the need for separate currency exchanges. Then, payments are reconciled in real time, making accounting a breeze.
For example, let’s say you’re a US-based seller on an e-commerce platform with customers in Germany. Traditionally, you’d need to set up a German bank account or pay hefty fees to process payments in euros.
An e-commerce platform with integrated virtual accounts avoids this scenario. You can provide your German customers with a local bank account number, collect their payments in euros, and have the funds converted and deposited into your US account—all without breaking a sweat.
We’ve created a complete guide with all of the details for more in-depth information on virtual accounts and how they work.
Now, let’s connect this innovation to the needs of e-commerce businesses.
How Fintechs Partner with E-Commerce Platforms
E-commerce platforms are built to focus on efficiency and scale. They need robust payment solutions that align with their global strategies. Thankfully, fintech companies integrate virtual accounts and other technologies seamlessly with these platforms, offering multiple benefits to the platform, sellers, and buyers.
Fintechs in the payments industry offering virtual accounts have built networks that bypass traditional banking systems, enabling faster settlement times. Sellers get paid quicker, improving cash flow, and by avoiding intermediary banks, they save on transaction fees, too.
By offering preferential currency conversion rates, businesses lose less money in cross-border transactions. Thankfully, this can avoid the catch-22 situation mentioned previously. The buyer and the seller get mutually beneficial deals, and both parties are satisfied.
Whether you’re a small business or a high-volume seller, virtual account solutions grow with you. Users of integrated virtual accounts begin to expand their total addressable market reach, and with greater reach comes greater sales.
Make the World Your Marketplace
For e-commerce businesses, going global is no longer a luxury—it’s a necessity. However, success in the international arena requires more than great products and marketing. It demands a payment infrastructure built for scale, speed, and simplicity.
That’s exactly what TransferMate’s Virtual Accounts solution, Global Accounts, delivers.
By partnering with leading e-commerce platforms and offering cutting-edge solutions, TransferMate is not just making international collections easier—we’re empowering sellers to unlock their full potential on a global stage. So, if you’re an e-commerce seller, now’s the time to think big, think global, and think TransferMate.
If you’re a seller ready to embrace the future of e-commerce collections, contact our team to check Global Accounts eligibility on your current platform.
